We present the results of our classi catory reading of popular management books, interpreting them in terms of the tacit notions of narrative development and cohesion, emplotted in the background.
In this article, we propose that not only works of fiction serve this purpose powerful ideas derive also from popular management books, not only in terms of explicit content but also as what we term, in homage to Lyotard, the grand plots: structures of meaning not usually seen as the overt message of this article. e dominant plots off er the accepted interpretations and guide for actions, whereas alternative plots, available but not most prominent, provide schemes for possible departures from the common wisdom. Barbara Czarniawska and Carl Rhodes have argued that managers and entrepreneurs o en learn from popular culture.
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